"thabo: empowerment with education"
Designing a Charity Using Pride and Positivity
This project was completed towards my BFA in Graphic Design at Emmanuel College.
With my presentation, and thesis work I received Distinction in the Field.
Thabo: Empowerment with Education is a foundation that works to combat current trends of nonprofit advertising such as using pictures of starving children in desolate conditions. This is demeaning and degrading to the people. Thabo stimulates donations for Swaziland’s Emachegwini Primary School using advertising tactics of pride and progress. While the students embrace empowerment in their culture, community, and lifestyle, a major force is lacking, of self-empowerment through education. The design of Thabo focuses on using positive imagery, to create a brand with an uplifting message while targeting audiences for donations to enhance Emachegwini’s education system.
This project was inspired by my participation in a service-learning trip to Southern Africa in May 2013, where a new culture sparked me to create change. The most inspiring person I met was Thabo, whose name originates from the Zulu tribe meaning happiness. With my branding project, I decided to create a charity named after his generous spirit.
01 - Website
The main element of my thesis project was the creation of an interactive website. My goal of the piece was to combine a modern design aesthetic, of a one page scrolling site utilizing sliding features with emphasis on typography and especially photography, as the use of positivity and pride of the children are the main elements of the project along with highlighting non profits in the design space.
Below are some mockups of major elements of my site, highlighting my use of Adobe Dreamweaver, HTML and CSS, and JQUERY.
02 - Infographic
A secondary element I created for my thesis was an infographic, highlighting both positive and negative statistics on education, health, and welfare in Swaziland. By use of this infographic, Thabo not only draws in viewers attention to the poverty that exists in a country that most people are unaware of the living conditions, yet demonstrates the progress that has been made through the organization, highlighting the effectiveness of donations and the ability of the country to progress.
03- process book
The final element of my thesis project was to put together and design a book showcasing my progress from the very initial phases of thought and concept, to the final product of my piece, brand standards, and reflection.
04 - PHOTOGRAPHY
Below are some of the photographs I took in Swaziland and that can be seen on the website. They portray the goals of Thabo, finding empowerment through education and designing a charity using pride and positivity.