Today Tix Group
Making theater accessible for all
Work in progress 🚧
This case study is currently under construction. I have lots of completed, shipped work to share, but in the meantime, download the app, pick some seats, and see my work IRL!
The problem
TodayTix is the leader in the industry of providing users with savings and deals. The process of selecting your seats, and tracking your price through checkout, required too much mental load for users.
Adding hierarchy and clear pricing display helped users visualize the value of seats and compare across the theater
The impact